Running a business or providing a service is no easy feat. There are multiple obstacles to deal with – competition, rising costs, and quality issues are just some of them – and strategic marketing to take care of.
After all, marketing is the make-or-break stage for just about any business. Not only does it determine what traffic is coming into your business, but it also plays a crucial role in customers’ developing a brand image and perception of your offerings. And of all the marketing areas to take care of, your business card is perhaps one of the most important. Your card is what makes a lasting impression, and having the right one is crucial to good business.
Here’s how you can single-handedly design your own low-effort but visually appealing business card in 4 easy steps:
- Pick a Color – or Two or Three
The words color scheme, aesthetically pleasing, and color theory have all been floated around many a marketing department, but what does it actually mean to choose the right color scheme for your business, and in turn, for your business card?
Well, choosing the right color scheme entails selecting a range of colors that represent what your business stands for and complement one another – this is where color theory comes in – effectively creating a positive brand image for your business in the market.
When choosing a color scheme for your business card, think of what industry you’re operating in. While not written in stone, certain colors are often associated with certain things – for instance, red indicates danger, green is indicative of the environment and nurturing, whereas purple implies regality and quality. Once you have your base color picked out, then it’s time for color theory – read up on which shades would best compliment your base color and play around with them to create your business card’s color scheme.
- Pay Attention to the Font
What you’ve written is just as important as how you’ve written it. The font that you use on your business card should be both easily readable and indicative of your business. For instance, script fonts emulate handwriting and carry a homely and natural vibe that is perfect for businesses dealing with nature or handcrafted items whereas decorative fonts are ideal for headlines.
Once you’ve decided on your fonts, then it’s time to take a look at placement. A standard approach would be to position your logo in the top corner and place your company name alongside it. That leaves the individual’s name, designation, and contact details which adorn the lower half of the card. However, this placement is not a one-for-all and the element positioning of your business card can be different – the key to remember is to keep all items naturally readable by the eye and visually pleasing.
- Leave some Space
Negative space or white space is an essential part of any design layout, including your business card. As the name suggests, negative space is the part of your design that is left blank. Not only does this aid readability, but it also helps the target audience better digest the content as they are barred from information overload.
For a business card specifically, negative space allows users to make notes on the card – a go-to for just about any customer you hand your card to. This could be anything such as product details, pickup dates, or even proof of partial payment. And while there are other more formal documents to fulfill all these purposes, a business card is just that handy!
- Better yet, Use a Template!
If you’re not someone with a natural artistic leaning, then using a premade template for your business card could be one of the best routes to go down. Not only will you save on time and resources, but you’ll also save yourself the stress of perfecting your card design. And here to take care of all your template needs is PosterMyWall, of course, with their business card templates.
With an extremely easy-to-use platform that is completely free of cost, PosterMyWall’s business card creator lets you choose templates, edit and customize them to your heart’s desire, and then print them out or save digital versions for client use. And the best part? You can make unlimited changes and select from dozens of templates – so there’s sure to be something for every business!
So, if you’re looking to design your own business card then these design tips and tricks are your go to. Just remember to make adjustments according to your business and you’ll be good to go!