You need to keep up with the products and strategies that your rivals are utilizing to keep up your place in the market. Thorough research on the market and your competitors is necessary before you start work on any tool and product. That is how you will easily mark your distinctive place in the market.
For instance, if your rivals are utilizing marketing tools to promote their brands, make sure that you are utilizing your product box packaging for the same purpose but with better results. However, it never means that you should copy anything. The more you add uniqueness to your business, the faster it will become common in the market.