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Social Media Marketing Trends 2023 to Shape Your Strategies

Social Media Marketing Agency Christchurch

Social media marketing is changing, and it’s changing fast. The landscape is constantly evolving, and there are emerging trends that will affect how you market on social media. Social Media Marketing Agency Christchurch suggests that changes are going to impact not only how you market your business but also how you develop strategies for your social media channels. If you want to stay ahead of the curve when it comes to digital marketing strategy and keep up with the industry’s latest trends, read on!

Rise of Mobile Video

Mobile video ads are the future, and they’re almost as popular as desktop video ads. Mobile video advertising has a higher click-through rate than desktop video advertising, meaning that people are more likely to click on your ad if it’s in a mobile format. 

Mobile videos are also more engaging because they’re easier to watch and can be watched with headphones while doing something else. Social Media Marketing Agency Christchurch guide, people spend more time on mobile than on desktop computers these days. 

With this in mind, you should consider using marketing strategies that incorporate mobile videos into their strategy for 2023 onward!

E-Commerce Takes Over Social Media

Social media is the perfect platform to make a sale. E-commerce thrives on social media and vice versa. If you’re looking to grow your business, social media is one of the most effective ways of doing so. Social media platforms allow you to showcase your products in a unique way while also engaging with consumers on an individual basis. This means that you can use social media as a platform for brand awareness, customer engagement and more!

Ad Spend Pouring in Big Chunks

Social media advertising spend continues to increase as social platforms become more effective and efficient.

Social media advertising is becoming a bigger part of the marketing mix for companies that have only recently begun to dabble in this channel, which means there will be even more competition for ad space on Facebook, Instagram and other platforms.

This is where Social Media Marketing Agency Christchurch believes that large and small are using digital channels to reach their customers at scale, making it critical for marketers to understand how they can optimize their efforts across all platforms.

Stories Further Integrate Social Media Marketing Strategy

Stories are a great way to engage with your audience. They’re also a great way to tell stories, and they can be used in conjunction with other forms of content. Stories are easy to create and share, and they’re easy to track. If you have not already started using social media as a marketing tool, Social Media Marketing Agency Auckland encourages you to begin now.

Micro-Influencers Rule Instagram Marketing

If you’re looking to gain more followers, micro-influencers may be the best way to go. These individuals have small but engaged followings, often with a loyal fan base that will follow them anywhere. They also tend to have higher engagement rates than leading influencers because their smaller following is more niche and, therefore more receptive and responsive to their words.


In conclusion, we can say that social media marketing is evolving rapidly. The biggest takeaway from this article is that you need to keep your eye on the trends and stay ahead of them. If you are able to do so then there will be no stopping your business growth!

As a business owner, it is important to stay up to date with the latest social media marketing trends to ensure that you are able to keep up with the competition. As we enter 2021, it is already time to start thinking about what social media marketing trends we can expect to see in 2023. In this blog post, we will outline some of the key trends that are expected to impact your social media strategies in 2023.

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Oliver James is a UK-based professional blogger, content writer, and content marketer who writes about travel and tourism, finance, real estate, and other topics on his blog. Passionate about writing, traveling, and getting the best deal on everything he buys, Oliver also writes for customers and helps them publicize their products, and services in the US and UK markets. He is a traveler who has visited over 35 countries and loves his job because it gives him the opportunity to find stories, experiences, and places which he can share with his readers. Oliver James is a professional blogger, content marketer, traveler, and electronics enthusiast. He started blogging in 2016 and has become a contributing writer for several blogs, including Android Authority and Elecpros. Oliver has also published his own informational books with Kindle Direct Publishing on subjects like Flappy Bird and Google Cardboard.