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5 TikTok Marketing Best Practices For Small Businesses


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Thanks to TikTok, we have seen more video trends over the past few years. The younger generation seems to like it a lot as they can’t take their eyes off the screen scrolling through short vertical videos on the platform.

However, TikTok now goes beyond a place to have fun. With so many people deeply engaged in it, businesses of all scales have been busy adjusting and broadening their marketing effort to approach the MZ.

TikTok marketing has become a new and necessary strategy for businesses of all sizes. If your small businesses want to join the trend, here we’ve gathered the five TikTok marketing best practices you can try. 

Keep scrolling to read the details!

#1. Follow The Crowds

TikTok prioritizes content based on popularity. That’s how its algorithm works. So, getting as many views as possible is key to making your content viral.

The best practice to make it happen is to follow and adjust the current trends on TikTok. You can use trending hashtags, memes, video styles, music, and filters to make your content thrive.

Trends also push you to be creative in creating content. You can always mix the existing trends and your idea to develop fresh and authentic videos. 

#2. Incorporate Suitable Hashtags

Hashtags play a significant role in defining your video’s success. There will always be trending hashtags on TikTok, so always add them to your post.

However, it can be a bit tricky to follow the trending hashtags. It would be best if you don’t only include the trending hashtags. The massive competition can get your video swamped in a sea of content.

Combine trending hashtags, your campaign hashtags, or long-tailed hashtags to keep your content visible to target audiences. Moreover, avoid using 21 hashtags on TikTok as it may negatively impact your video.

#3. Encourage Comments on Your Post

Getting your post loaded with comments can give you many benefits. It means you’re successful in driving and engaging audiences, leading you to massive popularity.

When you get a lot of comments, your viewer rate is likely high. So, the TikTok algorithms can easily crawl your post and expose it even further.

Therefore, it’s necessary to encourage your audiences to leave comments on your post. You can ask for their opinions, feedback, or a simple yes or no answer at the end of your video.

#4. Create Interesting Content and Write Descriptions

For every content creator, coming up with ideas to make interesting and exciting content has never been easy. Therefore, always look for video trends to keep you inspired and motivated.

Moreover, a one-minute video is ideal for TikTok, so you don’t have to add many details to yours. Make your visual appealing using a high-quality camera and make your beginning powerful. 

Add exciting thumbnails to attract viewers. Also, write a clear description for every post to strengthen your SEO. Include some keywords in your post description to make it next level.

#5. Post Authentic Content Regularly

Creating authentic content proves that your brand is professional. You can get inspiration from others, but always add something new to make your content stand out in the sea of competitors.

Moreover, posting content regularly is key to driving audiences and gathering followers. Make sure to publish content daily with various video styles. You can create tutorials, unboxing, behind-the-scenes, reviews, or any other video.

To manage your content, create a weekly schedule to decide when to post certain content. When everything is neatly scheduled, you can maintain the account’s activity and keep the headache away. 

Wrapping Up

Employing TikTok marketing as your business strategy is a great way to reach a broader audience. As the younger generation dominates the platform, ensure your video is appealing to them and suitable for your target audience.

Moreover, try working with influencers and using TikTok Ads if budget isn’t a problem for your business. Influencers and TikTok ads can help you quickly improve brand awareness and generate sales.