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In the business world, conducting a successful marketing strategy to attract customer interest in your business or product is a must.
Promotion is done in various ways, one of which is through product videos. It is one of the best types of video marketing that can effectively introduce the company’s products or services. It also becomes a popular way among marketers to reach wider audiences.
Product videos usually explain the essential points of the products offered by a business. The goal is to influence the audience to be interested in our products. That’s why product videos must be made in unique concepts to be liked by the audience.
Many businesses are introducing their products through product videos these days. Producing high-quality product videos is not an easy thing, but it is also not a difficult thing to do.
Given the many ways and tools that can help to produce robust and engaging product videos. Here are five tips for making product videos that appeal to your customers:
1. Tell a Story
Storytelling is a powerful way to market your product or service. You use stories to communicate messages to build their trust and interest in your business, influencing their actions. It has proven to be successful in increasing brand awareness and conversion sales.
Most businesses are already using storytelling in their video ads instead of hard selling, which will drive customers away. Therefore, ensure the video product you create contains engaging storytelling to attract customers’ attention.
2. Plan the Content Production
The next tip is to plan a video production. The production video plan aims to maximize the video you produce. In addition, this method will make your video production much more effective and efficient.
To make a video plan, you can use a storyboard or script. The storyboard consists of thumbnail images that can describe your video later. While the script is in the form of text about the crucial points, you will convey in the video.
After creating a storyboard or script, another thing you need to pay attention to here is a host or speaker with an attractive voice and appearance so that people are interested in watching your video.
3. Use the First Few Seconds Wisely
Next, pay attention to the duration and the seconds at the beginning of the video, determining whether audiences want to stay and watch or stop watching and leave. Research shows more than 20% of viewers click on videos from 10 seconds or less away. Therefore, make your video at 10 seconds in the beginning as attractive as possible.
Also, when making product videos, you should consider the duration. Generally, videos are only 1 to 2 minutes long. Even with that much duration, it still needs to be shortened if you want to upload the video on social media such as Facebook.
Duration is significant to your promotion. The reason is product videos that have a long time can make potential customers who see them reluctant to play videos that pass on their social media homepage.
4. End With a Call-to-Action (CTA)
Attracting audiences’ attention is one of the critical points of your digital marketing strategy. It will significantly affect the success or failure of your system.
CTA or call to action encourages your audiences to the next step after watching your product videos. For example, it could be a long sentence like click here to learn more, buy the product you are reading about, or even short sentences like, buy now! Click here! Customers tend to do it and click the order with these inviting sentences.
You can direct customers to your website, social media, or online store. The form of the CTA will vary according to your needs. It will be influenced by niche, geographic, psychographic, and other factors.
5. Choose the Best Platform
The last step you need to do is determine the right place to market your product video. Whether on the website, social media, or Youtube.
Ensure the platform includes your target audiences, video-based platform, platform popularity, etc. That way, you will get maximum video marketing results. There are several big platforms that you can add to the list, such as YouTube, Facebook, Instagram, Twitter, Pinterest, etc.
You can market your videos for free, and some platforms provide paid advertising. You can use both, whether the free one or the paid one, each of which has advantages and disadvantages.
If you are growing your business, product video can be your powerful weapon to reach a wider audience, spread brand awareness, and increase conversion sales.
In addition, with the tendency of the audience to like audio-visual content, video marketing will help you grow and compete in the business world.
Therefore, you need to know how to make product videos that can attract your customers. You can implement the five steps mentioned above to win the hearts of your customers.