As a travel agent, you must market your company to your clients. Keeping up with your social media accounts, website, CRM, blogs, and emails, as well as managing your social media accounts, website, CRM, blogs, and emails-always there’s so much to do!
Are your efforts producing the desired results? Consider incorporating one or more of these suggestions into your annual marketing plan.
Here is How to Market Your Travel Company
Make a 30-second advertisement.
This is your opportunity to give a brief description of your company in a few sentences, also known as a “elevator speech.” Whether you’re walking into the grocery store or attending your child’s school function, you’re bound to run into someone you know. It is critical to plan your 30-second commercial so that you do not stumble over words when explaining it. The Boot Camp at our corporate office will help you perfect your pitch.
Create a monthly email newsletter.
Using myTravelCRM or Mailchimp to create a short email to send to your clients is a quick and easy way to stay in touch. Your newsletter’s content should be centred on the current travel season. Send out regular emails to your clients with travel ideas and tips for all occasions, such as engagement season, summer vacation, and the holiday season! Using email templates, KHM Travel Agents can generate additional content ideas.
Make your social media posts more diverse.
Encourage your followers by posting about new travel deals, industry news, packing tips, destination highlights, and holiday posts! Here are some ideas to spice up your:
Consider developing a daily theme to help with consistency. For example, Travel Tip Tuesday.
Share visually appealing photos from your own travels or from supplier websites, with short, catchy captions.
Regularly follow travel agent supplier Facebook pages to receive contact information that can be shared.
Look through Pinterest for packing essentials to include on your pages! Africa Incoming, for example, markets their Kenya and Zambia tour packages through multiple channels.
On suppliers’ YouTube channels, look for interesting, informative videos to share on your page. Use content from suppliers rather than content from other travel agencies.
Reading the Agent Access Weekly emails will keep you up to date on the latest travel deals. To promote the most recent sales, incorporate relevant graphics or supplier resources into your content!
Attend a local trade show or fair.
To find the ideal trade show, check your local chamber of commerce, event centre schedule, fairgrounds, or even call your nearest mall to set up a table or booth during a specific time period. The most effective way to grow your lead list is to promote your company to potential customers. KHM Travel Group has offered some tips to assist our agents in preparing for a tradeshow.
Start a referral programme.
Word-of-mouth marketing is both simple and inexpensive! Increase your sales by asking your customers to refer a friend or to remember you whenever the subject of travel comes up. A referral programme can add an extra incentive. Gift cards are an excellent way to express gratitude to clients for referrals.
A sales CRM tool is also used by travel companies to manage their sales.
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Create a giveaway
Giving out items with your travel agency’s information increases the visual exposure of your company. Consider low-cost giveaways that your customers will appreciate and possibly use while on the road. For ideas, we recommend visiting 4imprint.
Make announcements in your neighbourhood.
Advertising opportunities abound, ranging from bulletin boards to newspapers to pizza boxes. Displaying your company’s name, logo, and contact information in public notifies others of the availability of your services and can improve your public relations image. Because some ideas will necessitate a greater financial investment than others. Begin by running a small ad in your local school directory or church bulletin and keeping track of the response.
Send direct mail to your clients.
Bills, newspapers, and the occasional note from Grandma fill your clients’ mailboxes every day. Send something from their favourite travel agent to spice up and personalise your client communications! Consider sending someone a handwritten card or letter for special occasions like birthdays, holidays, anniversaries, or to congratulate them on a life event.
Remember to incorporate a “travel” theme into your message. According to an anniversary card advertisement, “during these special times, couples often plan an anniversary trip, vow renewal, or simply a romantic getaway as a celebration of their love.” [YourAgencyName] will make arrangements for you and your spouse to spend time together. If there is anything else I can do, please let me know.”
Travel Leaders Network’s Engagement programme is another excellent resource for low-cost, professional-looking direct mail marketing.
I hope you found this article about How to Promote Your Travel Agency useful.
