Small business owners need digital marketing tools to help them build their online presence without hiring someone to do the work.
Even if business owners don’t have a degree or any training, these tools fill in the gaps so you can plan, build, and run your campaigns.
10 marketing tools that every small business owners must have
1. HUBSPOT – INBOUND MARKETING AND SALES PLATFORM
Inbound marketing is a way to bring customers to your business by meeting them where they are already spending time. It puts a lot of emphasis on content and making your customers happy so they will spread the word about you.
HubSpot has a set of marketing tools that keep all your content and data in one place. You can keep track of your digital advertising efforts, manage your blog and social media, focus on SEO, and more.
Business owners can also combine HubSpot’s marketing tools with its sales software to build customer relationships by using email templates and tracking, managing sales documents, making and sending email sequences, and keeping track of communications in the CRM.
2. GOOGLE ANALYTICS – WEB AND MARKETING ANALYTICS
Tracking your key metrics is one of the essential parts of your marketing campaign.
Google Analytics gives business owners an overview of your website’s traffic to see who visits your site and which strategies work best.
Let’s say you notice that your Instagram campaign is bringing in a lot of high-converting traffic. It would help if you spent more on Instagram ads instead of taking chances on Facebook or Twitter.
You don’t have to know precisely what you’re doing to get started, but the sooner you turn it on, the better. It will start gathering information immediately that you can use to your advantage.
3. GOOGLE ADS – PAID ONLINE ADVERTISING
Google Adverts are all search engine ads.
These can be text ads in search results, images on websites, video ads on YouTube, listings of products in search results, and other, more specific ads.
Business owners can handle everything about your ads here. You can target by keyword, location, device, and much more with Google Ads. Because of this, they are a great way to get the right people to visit your website.
4. BUZZSUMO – MARKETING VIA SOCIAL MEDIA
This tool for content marketing will help you take your strategy to the next level. BuzzSumo not only helps with planning content, but it also helps track how well content is doing.
Business owners can also use BuzzSumo to find the best influencers to work with, not just the ones with the most likes and followers. It looks at useful metrics so you can build relationships that matter.
5. ANIMOTO – ONLINE VIDEO MAKER AND EDITOR
A recent survey found that 69 percent of people who want to learn more about a product or service would rather watch a short video than read about it. Animoto makes it easy to make videos by giving you user-friendly templates and a vast library of stock content.
Video editing doesn’t have to cost much money or take a lot of time. You only need a camera and a little bit of planning to start. This free video marketing tool can make as many videos as you want.
It also has a lot of tools, like this tutorial, to help you get started and be successful. You can refer to ghostwriting companies if you are unwilling to get into these tools. They are best at what they do.
6. AHREFS – KEYWORD RESEARCH AND COMPETITOR ANALYSIS
Ahrefs is a set of SEO tools that both beginners and experts can use. It not only helps search engines rank your website higher, but it also shows you how to do
It helps you enhance your website and learn about customers, competitors, and the industry.
Even though SEO might seem complicated, Ahrefs is there to show you how to do it. Business owners will have access to its community, support, and tools.
7. SLACK: COMMUNICATION AND WORKING TOGETHER AS A TEAM
Want to save yourself a lot of time? You can talk to your team and contractors through Slack, a great tool. Since you can send long instant messages, it’s much faster than working in an email thread. It can even get rid of the need for meetings in some situations.
Slack is free to use, and you can sign up anytime to start sending messages to people, groups, and channels.
8. HOOTSUITE: A PLANNING TOOL FOR SOCIAL MEDIA
Hootsuite is a tool for social media marketing that lets you make posts, schedule them, and keep track of them. It’s an excellent tool for working together, making it easy to see comments and direct messages from potential clients and respond to them.
Hootsuite also compares how well content does on different channels, so you can see which posts are the most popular with your audience.
9. MAILCHIMP – EMAIL MARKETING
Email marketing is another way to keep your customers in mind. You can make and send branded emails, build landing pages, make digital ads, and more with Mailchimp.
It’s more than just sending out a newsletter every month. This email marketing tool also has features that will help business owners build marketing assets at every step of their customer’s journey.
10. CANVA: DESIGN OF GRAPHICS AND IMAGES
Along with your marketing campaigns, you’ll need great graphics or images to clarify your point.
You don’t have to hire a graphic designer to do the work. Canva has a wide range of free templates that you can use to make digital images for any purpose.
Now that you know about some digital marketing tools that can help your small business, it’s time to plan your next campaign.
Remember that business owners don’t have to be an expert in marketing or design to use these essential tools for marketing a small business. Each one, like Animoto, has a lot of tools to help you get started.